Proposal & RFP Writing Tips

I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining all the benefits in the first few pages and then leaving the price for last, people believe that buyers will be pleasantly surprised when they see how much […]

Proposal Writing Tips

I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining all the benefits in the first few pages and then leaving the price for last, people believe that buyers will be pleasantly surprised when they see how much […]

How to Expand Your Sphere of Influence Through Better Business Communications

People of influence are the men and women within an organization whose opinions count – not necessarily because they rank high on an ‘org’ chart but – because they have acknowledged experience or are associated with people of authority. This article is one in a series of five articles on how to expand your sphere […]

Using Video Marketing to Generate New Leads

Have you noticed that really successful people, the most successful in their field, rarely talk directly about their success? Instead they tend to turn the conversation and, very subtly, remind you who they’ve met, where they’ve been on business and what they plan to do next. Video lets you do something similar. Short, personal videos […]

Need Inspiration to Write? Check Your Stats!

One of the best ways to promote a Website inexpensively is to write articles about your Website’s topic and submit them to free content sites. These sites are easily found; just type submit free content into your favorite search engine. Each article you write will have a resource box that includes your name, a brief […]

9 Pointers for Evaluating a Business Proposal

Finding a business opportunity on the Internet is easy. But evaluating the right one for you, takes a little knowledge. With so many scams, takers and failed ventures you need a little more than the, “highest dollar for the least amount of work” approach. So what should you look for when evaluating an opportunity? 1. […]

How to Design Your Case Study

Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing. What Is […]

3 Ways to Use Case Studies For Strategic Advantage

How do you justify the expense of writing case studies? Well, it must show that it gives you an edge over your competitor, a better foot-hold in your market, or help define your marketing strategy. Here are four examples to show how this might work for you. 3 Ways to Use Case Studies For Strategic […]

6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers

I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. ‘What the heck is a case study?’, ‘How long is it?’, ‘What is the format?’ […]

Make Friday Your Busiest Day And Get Ahead Faster

Friday is my busiest day. Most folks power down and go into weekend mode. Not here! Ask yourself, ‘why do I go down a gear on Friday?’, ‘How does this benefit my career?’ Ok, let’s be honest. We do this because others do it. Right? This is a high-risk way to manage your career. You’re […]

18 Guaranteed Ways to Improve Your Case Studies

You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone –guess who! – put together fifteen of the best articles on case study writing? Well, you’re in luck, we have! 1. How to Write a […]

Case Study Part 3: How to Structure your Case Study

Case studies and white papers are very effective marketing tools if you want to promote the benefits of your product or services. Case studies are the first most popular device used to promote the business. If you plan to write a case study, this article will give you a better understanding  about this type  of […]

Case Study Part 2: Why You Must Focus On a Single Issue

As mentioned earlier, a case study is a soft-sell sales document. Its role is to highlight your abilities without resorting to market-speak and sales clichés. An effective approach to catch the reader's attention (who is frequently a potential client) is to explore how the solution helped end-users and the target group. How to build your […]

How Many Hours Per Week Do Actually Spend Working?

  How much time do you spend working every week? I don’t mean being in the office, but actually working. You have 37.5 hours every week, but how much is actually spent doing what you’re paid to do? When I say working I mean developing real outputs (e.g. content); this includes illustrations, diagrams, publishing etc […]

How To Add Tags When Blogging by Email?

Do you use Posterous to update your site? I prefer to use Yahoo and Gmail to update the site rather than thru the Posterous site. Why? It’s easier to add images. You can add tags to your posts when you blog by email. Here’s how. How to add tags to Posterous blog posts 1. Click […]

5 UK-Based Technical Writers You Should Follow on Twitter

  From Shakespeare, Graham Greene, JK Rowling to Colum McAndrew, Ellis Pratt, David Farbey. All have all one thing in common – great writing! As my career started in the Baker Street, London in the 90s, I’ve always carried fond memories of my time in England. Here are some UK based technical writers you might […]

5 Reasons You Should Leave Facebook and Join LinkedIn

I’ve started to use my social networks, such as Facebook more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn. What does LinkedIn offer that Facebook […]

4 Points to Consider when Selecting a Style Guide

Q: I’m setting up a Technical Writing Dept. for a Financial Services company. What is the best style guide to start out with? We have no internal guidelines. This will need to be useful for both beginners and also more experienced tech writers A: The benefit of adopting a style guide is that it puts […]

How Al Gore Got His Groove Back & The Fine Art of Creating Great Presentations

  Do you like speaking in public? It’s the last thing most of us want do. So I was surprised to read how Al Gore, an experienced public speaker, reached out to Nancy Duarte to improve his public-speaking skills. Here are a few tips for the next time you have to give a presentation. The […]

What Macaulay Culkin Can Teach You About XML-Based Technical Authoring Tools

Remember Macaulay Culkin? The child star of Home Alone peaked very early and, despite many attempts, never managed to make the same impact as an adult. Larry Kunz asks if a similar fate awaits DITA, the one-time golden child of the tech comms industry. Larry says that last week another technical writer asserted that DITA […]