3 Ways to Use Case Studies For Strategic Advantage

How do you justify the expense of writing case studies? Well, it must show that it gives you an edge over your competitor, a better foot-hold in your market, or help define your marketing strategy. Here are four examples to show how this might work for you.

3 Ways to Use Case Studies For Strategic Advantage

A case study discusses a specific business situation which needs to be resolved. In general, it is comprised of four sections:

  1. Situation
  2. Problem
  3. Solution
  4. Evaluation

Let’s take a look at some examples:

1. Customer Service – An international airline may realize that its customer service is very poor, for example following an outburst of negative customer feedback. To remedy this it hires a specialist firm to examine their processes, recommend potential solutions, implement the most appropriate service, and then evaluate the results.

Case Study template

Case Study – Sample Templates

2. Training – Following new Homeland Security legislation, a local government agency needs to update its approach to staff training. To address this its brings in a specialist training firm to scope the project, prepare a comprehensive course syllabus, train its staff and review the success (or failure) of the implementation.

Case Study template

How to write a Case Study

3. In response to competitive threats, a high-street retailer may acknowledge that their distribution channels are out-dated and need replacing. It contacts a recognized consulting firm to discuss the business issues, impact on staff and customers, and the potential negative impact of NOT taking new measures.

Following these discussions it approaches an international specialist firm to rollout an upgraded end-to-end system. Once this project is completed the marketing department is tasked with drawing media and public attention to this strategic project.

Part of the media plan includes preparing white papers and case studies as collateral for editors, journalists, and technology writers.

These three scenarios all offer potential case study material; in each situation, there is a specific problem that needs immediate attention.

Case Study template

Case Study – Sample Templates

Tip: include a benefit in the title of your Case Study. Rather than simply say, ‘Aerospace Case Study’, add a little punch: Case Study on How Product X Improved Performance by 300% in 30 Days.

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Feasibility Study

Use Case

Change Management Plan

Functional Requirements

User Guide

Communication Plan

Grant Proposal

Verification and Validation Plan

Concept of Operations

Implementation Plan

White Papers

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Interface Control Document

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Acceptance Test Plan

Maintenance Plan

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Needs Statement

Statement of Work

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Operations Guide

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Policy Manual

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Proposal Template

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Request for Proposal

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Scope of Work

Use Case

Case Study

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User Guide

Change Management Plan

Service Level Agreement (SLA)

Verification and Validation Plan

Communication Plan

Setup Guide

White Papers

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Work Instructions

Concept Proposal

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Configuration Management Plan

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