Case Study Part 2: Why You Must Focus On a Single Issue

As mentioned earlier, a case study is a soft-sell sales document. Its role is to highlight your abilities without resorting to market-speak and sales clich├ęs. An effective approach to catch the reader's attention (who is frequently a potential client) is to explore how the solution helped end-users and the target group. How to build your … Continue reading Case Study Part 2: Why You Must Focus On a Single Issue